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    At Ruth and Naomi, we recognize and celebrate each individual girl's uniqueness and what makes them one of a kind.  Whether it's the sporty girl hitting the fields, the dancer, the musician, or the girl who enjoys getting trapped in a good book; each girl has something extraordinary to offer and we LOVE celebrating what makes them Be-YOU-tiful! Our calling is for girls to truly understand our motto and spread the positive message of uniqueness to other girls around the world. What truly makes a girl special is when they can learn and value being humble, being kind and being BeYOUtiful! 

    Each fashion season (Spring, Summer, Fall and Winter), we will highlight a different girl that exemplifies what it means to be a Ruth and Naomi girl. The "RN Girl of the Season" will share her story with you and a portion of the proceeds from that season will go to her favorite charity. 

    Ruth and Naomi was founded by two moms of tween aged girls who had a desire to CELEBRATE these Be-YOU-tiful girls.  The clothing they offer the Tween aged girl is both trendy and appropriate.  Like most moms, Kelly and Laura had trouble finding clothing that was both appropriate but also fun. Countless hours were spent with tween girls and their moms piling through what the world could offer to the unique tween girl.  Every item that Ruth and Naomi offer was both Mom approved and Tween girl double approved!  

    Happy Shopping!