As a mom, it can be frustrating to find clothing for your tween or teen girl that she loves AND you deem appropriate. That’s exactly why Kelly created Ruth & Naomi: To provide a place (online and in-store) where moms can once again enjoy shopping with their daughters. And, to make your shopping experience more convenient, safe and FUN, we offer a quarterly subscription box for your girl called the BeYOUtiful Box! Because who doesn’t love having packages delivered to their door?

How does it work?

Our BeYOUtiful box is the only subscription box designed with your tween or teen in mind. After signing up, you will receive an email with a link to fill out your girl’s style profile. After that, leave it to us! Each box is styled by our team of fashionable Girls and Moms to include fun mix-and-match clothing and accessories. All items in your box will be based on HER style and YOUR budget!

The BeYOUtiful box ships for FREE to you… and back to us! Only keep the pieces she loves and send the rest back. Enjoy a 20% discount if you keep the entire box. And, as our gift to you, a portion of your order will go to charity.

What’s new?

Has your girl grown out of Tween sizes, or is she ready for a more mature style? We now offer sizes for your Teen! Our BeYOUtiful Box is available in sizes Adult Small, Medium, and Large making it the ONLY subscription box out there for Teen girls!
We believe your girl should have clothes that fit her body and style no matter what her age or size. 

Special Discount Offer

During the month of January, we are waiving the initial $20 styling fee!
Use code: FREEBOX at checkout.

Order your BeYOUtiful box HERE!