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    News — beyoutiful

    Girl of the Season - Andi Jones

    Girl of the Season - Andi Jones

    Every three months at Ruth and Naomi, we highlight a Tween/Teen that exemplifies what it means to Be Kind, Be Humble and BeYOUtiful!

    The Ruth & Naomi Girl of the Season will share her story with you and a portion of our proceeds from that season will go to her favorite charity. We are proud to introduce you to our Girl of the Season for Jan-Mar 2018 ~ Andi Jones!


    Andi Jones is a 14 year old girl that is spiritual, sweet, kind, intelligent, caring and compassionate.Andi loves learning and her favorite subject in school is Science and she loves animals! Andi is always wanting to help the people in her community and people in need. She has held two neighborhood food drives and is planning on holding another one this Spring. She truly believes that service work is walking in Jesus’ footsteps. Andi began voice lessons in second grade. It was around that same time that she was diagnosed with Ciliary Dyskinesia, a genetic disorder that causes chronic, even life-threatening, respiratory illnesses. Andi didn’t let Ciliary Dyskinesia, Asthma, and her fragile immune system slow her down from dreaming big. With the help of Make-A-Wish Georgia and Chick-Fli-A, Andi’s wish to inspire others with her voice and her story came true.  Andi was invited by Chick-Fil-A to sing “God Bless America” at the Chick-Fil-A Peachbowl to a stadium of over 75,000 people. To this massive crowd, Andi shared not only her voice, but also her story and many were inspired and donated to Make-A-Wish Georgia.

    Make-A-Wish Georgia granted Andi’s wish this past September when Andi sang a 12 song concert at the Buckhead Theater. Andi raised $3,000 from her concert and donated it to Make-A-Wish Georgia to help another child’s wish come true.

    Andi hopes that she can inspire others to face their challenges and dream big. With Faith and support from family and friends, anything is possible. 

    Ruth & Naomi is proud to partner with Andi as our Girl of the Season for January, February and March! Andi truly exemplifies our motto of "Be Kind, Be Humble, and BeYOUtiful!" A portion of our proceeds from these three months will be given to Andi's favorite charity, Make-A-Wish Georgia!  

    CLICK HERE to learn more about Andi and her story! 

    Ruth & Naomi Girl(s) of the Season

    Ruth & Naomi Girl(s) of the Season

    At Ruth & Naomi, each fashion season, we highlight a different girl that exemplifies what it means to Be Kind, Be Humble and BeYOUtiful! The Ruth & Naomi Girl of the Season will share her story with you and a portion of the proceeds from that season will go to her favorite charity. 
    This season (Oct, Nov, & Dec) we are proud to bring you TWO Girls of the Season with ONE big mission! 

    Ruth & Naomi Girl of the Season

    Evelyn (Evie) and Joelle (JoJo) have been friends since Kindergarten. (You may recognize them from some of our product images;)
    Their families have been close friends too, but recently Evie, JoJo and their families were joined together in an even deeper way when both of their Moms were diagnosed with cancer within a year of one another. Evie & JoJo were overwhelmed with love and support from the community, and now want to give back to others facing the same situation. Together, with their siblings, they have created their own non-profit called

    SMILES For Cancer.
    S.M.I.L.E.S. is an acronym for Strong Moms Inspire us to Love, Encourage and Support. 

    Ruth & Naomi is PROUD to partner with these Be-YOU-tiful girls and SMILES For Cancer to 
    encourage awareness and support, financially and spiritually, for those diagnosed with cancer and their families and loved ones.
    Find out more about their Non-Profit Organization @ 

    You can help support this amazing organization by continuing to purchase @ Ruth & Naomi. A portion of our proceeds will go back to SMILES For Cancer. 

    As always, thank you for your support of Ruth & Naomi and our partner organizations. 

    Be Kind, Be Humble, BeYOUtiful, 
    Kelly Barquin 
    Ruth & Naomi, Owner 

    What Happened to the Tween Clothing Market?

    What Happened to the Tween Clothing Market?

    Ruth and Naomi is so much more than just a Tween boutique, it’s a movement.  

    A call to action, if you will, that is calling all Tween aged girls to put others first and really realize what it is to be a Be-You-tiful girl. I am a proud mom of a tween aged girl and I can see firsthand that these beautiful girls are faced with many challenges these days.  Our dream is to create an environment that empowers girls to dream big while doing good for the community around them.

    We also love to encourage girls to celebrate what makes them unique.  For instance, my daughter, Sofia is a 10-year-old softball enthusiast!  She absolutely loves to play softball.  She looks up to Jenny Finch who played for the USA team in the World Olympics.  Her best friend has a truly amazing love for horses and basically anything to do with the equestrian life. How awesome it is that these girls can share and celebrate their stories about their passions with each other, without any jealousy. This is just one of the reasons that makes them truly unique.

    I also see, as a mom of a tween girl; there is a real struggle to keep these girls young at heart. Not only with their attitudes, but also with their wardrobe. I feel for every mom who takes her daughter shopping to find nothing but headaches, and some heartaches, with the lack of choices. The clothing often times is too “young” or WAY to “mature."
    What happened to the tween aged clothing market? Our goal at Ruth and Naomi is to help elevate those stresses for both the tween girl and her mom.
    We hope that you agree that every item we offer is trendy, fun, and appropriate.

    Happy Shopping!  

    Written by Laura Fanoe
    Head Buyer for Ruth & Naomi and Mom of 4